Philosophy & Principles


Philosophy & Principles

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Our Philosophy is based on a fundamental belief: making our customers happy and improving their lives.

Fundamental Beliefs

Respect for the individual


Initiative means not to be bound by preconceived ideas, but to think creatively and act on your own initiative and judgement, while understanding that you must take responsibility for the results of those actions


Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual's race, gender, age, religion, national origin, educational background, social or economic status has no bearing on the individual's opportunities


The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfil our responsibilities

The Three Joys

The Joy of Buying

The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer

The Joy of Selling

The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer

The Joy of Creating

The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done

Company Principle (Mission Statement)

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Management Policies

  1. Proceed always with ambition and youthfulness.

  2. Respect sound theory, develop fresh ideas, and make the most effective use of time.

  3. Enjoy your work and encourage open communications.

  4. Strive constantly for a harmonious flow of work.

  5. Be ever mindful of the value of research and endeavour.