Our Values


Our Values

Derived from Mr. Soichiro Honda himself, we have laid down the framework for how a company should be run and what qualities associates should possess to produce the best products possible.


"We have to aim for 120% product quality. It is unacceptable that even one customer in a thousand - even one customer in ten thousand - should receive a defective product. Thats why we have to aim for 120%."

These words of founder Soichiro Honda define what it means to strive to be a company that society wants to exist. Determined to meet or exceed the expectations of customers, Honda is taking new initiatives to reach high product quality standards.

Honda has created a quality cycle that continuously enhances quality at every stage encompassing safety, design, development, production, sales and after-sales service.

Honda products have a reputation for reliability, durability and advanced features in markets and territories worldwide and we intend to always live up to that reputation.


We believe in achieving “Zero Environmental Impact” for a future beyond our time. To enable people to live sustainably on this planet, Honda will strive to realise a circular resource-recycling society. To this end, we decided to set a higher goal, which we call the “Triple Action to ZERO.”

Our environmental initiatives will now centre around the “Triple Action to ZERO,” which is a concept that combines three focus areas:

  • - Carbon neutrality
  • - Clean energy
  • - Resource circulation

Environmental targets

  • By 2050 - Realise carbon neutrality for all products and corporate activities Honda is involved in.

  • By 2030 - Lead initiatives toward the realisation of a carbon-free society.


All lives are precious. That's why Honda sees safety as one of the most vital aspects in car making. Honda strives to make products with high levels of safety, so that everyone can have a safe and pleasant journey wherever they go.

Our passion for safety goes beyond just those who get into a Honda - we care about everyone who shares the road with them too. That’s why we are leading society toward a radically transformed, safer mobility experience. We believe that a future with a zero-collision mobility experience will be far faster and with zero carbon emissions. We call this dream a Cooperative Car Society, and we’re already working hard to make it a reality.